Travis scott

Client: Travis Scott
Date: August 2024

The Project

This project reimagines the visual identity for Travis Scott’s latest release. The aim was to capture the raw intensity of his music through dark tones paired with deep reds and bold, gritty textures. This aesthetic approach was applied across various formats, including the album cover, vinyl, CD, concert tickets, and Spotify cover. The result is a powerful and visually cohesive artwork that reflects both elegance and an unmistakable edge, preserving the dark, evocative mood of Travis Scott’s artistry.

Branding Project 1

Work Process

An insight into my creative journey, from inspiration to final artwork, capturing Travis Scott’s intense soundscape.

Research

My research focused on understanding Travis Scott’s brand and the visual themes that resonate with his audience. I explored dark, bold aesthetics that capture the essence of his music—gritty, powerful, and raw. By studying his previous artworks and music videos, I identified elements that amplify his intense and unique style, creating a foundation for the design.

The concept was to create a design that embodies both elegance and raw energy. Using deep reds and dark tones, I developed a color palette that feels bold and immersive, with abstract splashes and textured elements to enhance the sense of power. Each visual element was crafted to align with Travis’s intense and rebellious persona, making a lasting impression.

During the development phase, I meticulously refined each aspect of the design, ensuring that every piece—whether the album cover, vinyl, or digital artwork—carried a cohesive aesthetic. Textures, shadows, and dynamic red accents were used to preserve the sense of mystery and intensity. The result is a suite of visuals that stand out with both elegance and unrestrained power, fully embodying the essence of Travis Scott’s music.
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