Miotio

Client: Miotio
Date: February 2024

The Project

This rebranding project for a clothing line was an exercise in refined minimalism. I aimed to create an identity that resonates with a clean, elegant aesthetic, utilizing soft, muted colors and a straightforward yet sophisticated logo. This concept extends across all brand materials, from shopping bags and business cards to tags and labels, each crafted to communicate simplicity and subtle elegance. The result is a cohesive brand identity that feels timeless, appealing to an audience that appreciates quality, simplicity, and style.

Branding Project 1

Work Process

An inside look at my design process, from initial brainstorming to final touches, all centered on a minimalist approach.

Research

I began with a comprehensive study of current trends in minimalist fashion branding, focusing on elements that convey elegance and simplicity. Through market research, I pinpointed the preferences of an audience that values subtlety and quality, helping me define a direction that aligns with these ideals.

The concept revolves around clean lines and understated luxury. I focused on a soft color palette and minimalist forms to create a brand that feels both modern and timeless. Every element, from the logo design to color selection, was carefully considered to appeal to an audience that appreciates elegant simplicity in everyday fashion.

In the development phase, I refined each design to ensure consistency and harmony across all brand assets. From mockups to final products, I emphasized subtle sophistication, resulting in labels, tags, and cards that enhance the brand’s elegant aesthetic. The final outcome is a seamless visual identity that reflects the brand’s commitment to quality and simplicity.
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