Kori

Client: Kori
Date: September 2024

The Project

This project is a celebration of craftsmanship and the organic beauty of ceramics. My aim was to create a brand identity that reflects the tactile nature of clay, the earthy colors, and the elegance of handmade ceramic pieces. I wanted each element to embody the uniqueness of the creative process involved in shaping, molding, and refining clay into art, capturing the essence of this ancient art form through a modern, minimalist approach.

Branding Project 1

Work Process

A look into the creative process, from inspiration to the final refined ceramic pieces.

Research

I began by studying various ceramic techniques and understanding the preferences of those who appreciate handcrafted pieces. This phase helped me capture the balance between traditional methods and modern design aesthetics, as well as identify colors and textures that resonate with a contemporary yet earthy sensibility.

Inspired by the organic forms of clay in its natural state, I developed a visual concept that feels grounded yet refined. I focused on clean lines and minimalist touches that mirror the smooth, elegant shapes found in ceramics. Each design choice was made to evoke the sense of touch and warmth that ceramic art brings into a space.

In the development stage, I carefully refined each design to ensure it maintained the essence of the ceramic-making process. From initial sketches to high-fidelity prototypes, I focused on colors and textures that would complement the natural materials used. The final designs honor the labor-intensive process of handcrafting ceramics, balancing rustic charm with modern elegance.
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