Matt lab barber

Client: Matt Lab Barber
Date: February 2024

The Project

For this barber shop concept, I crafted an identity that combines timeless elegance with modern sophistication. The design uses a rich black background paired with gold or silver accents, creating a striking contrast that enhances the brand's luxurious feel. The logo features a modernized old-school lettering style, paying homage to classic barbershop aesthetics while remaining contemporary. Every detail, from storefront signage to business cards, is designed to reflect the balance between vintage charm and modern refinement that defines Matt Lab Barber.

Branding Project 1

Work Process

A look at the creative process, merging classic barber themes with a sleek, modern twist.

Research

My research began with exploring traditional barbershop aesthetics and understanding the values of craftsmanship and precision. I analyzed old-school barbershop designs, identifying key elements like bold, timeless typography and metallic accents. This helped set the foundation for creating a brand that respects barbering heritage while catering to a modern clientele.

The concept combines vintage elegance with a clean, contemporary touch. I opted for a monochromatic black palette accented by gold and silver tones to convey luxury and sophistication. The logo’s modernized old-school lettering captures the timeless feel of a traditional barbershop, making it distinct and memorable. Every design choice, from typeface to color scheme, was crafted to embody an atmosphere that’s classic yet upscale.

During the development stage, I worked on refining each design element to create a unified visual identity. The signage, business cards, and product labels were designed with a meticulous attention to detail, ensuring that the gold and silver accents added a touch of luxury without overpowering the minimalist aesthetic. The final result is a sophisticated brand that embodies the essence of both modernity and tradition.
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